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Ottawa Citizen Feature - Perks Help New Centretown Condo Sell Quickly

Ottawa Citizen Condo sold

This past weekends Ottawa Citizen that profiled a recent sale. Click here for the online version. 

Perks Help New Centretown Condo Sell Quickly
Jennifer Campbell - Ottawa Citizen - March 3rd 2015

Location: Tribeca, 179 Metcalfe St., Unit 1607
Features: Large and stylish one-bedroom, one-bathroom. Price included parking, hardwood floors and storage locker.
Asking price: $354,900
Selling price: $348,000
Days on market: 25

Word from the sales rep: “This is a unit that shows beautifully, with stunning views looking south over the city, and we priced it competitively,” says Matt Richling, a condo sales rep at Re/Max Metro-City Realty. “The Tribeca (built by Claridge) is brand new, with some of the best amenities in the city, and the perfect location. Add this all up, and it’s no wonder the buyer fell in love.” (The buyer was represented by David O’Reilly at Keller Williams Ottawa.)

What’s good about the ’hood: Walking distance to the ByWard Market, Elgin Street, Rideau Canal, Glebe, Chinatown and Parliament Hill.

Best Day Of The Week To List My Condo?

Ask any agent when the best time of year to sell and you will get two answers (usually), being "Yesterday" and the other more obvious "Spring and Fall". However what about the best day of the week? Typically there is no rhyme or reason that any certain day of the week is better than the other. However I seem to have a few ideas and Ill explain why. (Over thinking it? just maybe...)

First off, a few things to remember about what happens when a property is listed. I typically plan anywhere from four to seven days in advance (or less, really depends on the owner), to be able to have time to create all the marketing materials, get the photographer in, photos processed, etc. So a day here or there can be picked in advance, not just at random. When we list a property on our back end site (MLXchange), it immediately sends out an auto-notification email to any buyer who has a criteria setup  that matches that property. This notification email is a significant, and is a huge tool we rely on, especially during busy buyer months. Depending on the property you can match to 300 or even over 1000 different buyers, being hand delivered to each buyer, with all the information. Then within usually 24 hours, the property is uploaded to the full MLS or Realtor.ca.

Mid Week Theory

Typically the busiest time of the week for showings is during the weekend. This is when most people are going to be out looking (not at work), and have the flexibility to drive around. As an agent, we typically will book all these appointments the day or so before (usually Friday - if we have that much notice). Which means we send the property search results to our clients the day or so before that, for them to browse through and decide which ones they want to see. SO, if you list a property mid week, Tuesday, Wednesday or even Thursday, then you will be able to get many of the people who are going to be booking for the weekend.

After Work or Weekend Theory

For these auto notification emails to be effective, they need to be opened, and read. This means not only must they have photos (HUGE NO NO, why list if you don't have photos??), but also the buyers attention when the email is sent. If I am a buyer at work when the email comes and I can't focus on it, I will either miss/ignore it, or archive it. However if I am not in the middle of something the chances of me reading that email, and looking at the property are much greater. So the other theory is to list a property in the after work hours or on the weekend when you are less stressed about work, and more able to have the time to read the emails.  

Yesterday

While all marketing materials need time to be created, there are always buyers who are currently looking and placing offers. What if the perfect buyer for your condo placed an offer on another one last night, or today? ..... !

Basically there is no perfect answer, or at least for now, and we can only just guess at what makes the most sense. Do you have a suggestion to the best day of the week? I would love to hear it.

Ottawa Citizen Article - Condo Roundup - Take Aways

The Ottawa Citizen published an article today about the condo market in Ottawa, along with some insider forecasts on the current and future market. You can read the full article here. I have summarized the important take aways, then going to run through exactly what it means for buyers, sellers, and everyone else. 

Coles Notes:
- CMHC reports lowest condo construction starts this year since 2009.
- CMHC says the unsold inventory is to blame
- CMHC forecasts another smaller decline in 2015, then rallying back in 2016
- An industry analyst (from PMA Brethour Realty Group) predicts condos will represent ~18% of sales in 2014, compared to 25% in 2013, 29% in 2012.
- PMA blames poorer job prospects, and more cautious first time buyers, and investors are buying less than previous years, are maxed out, or scared by still-increasing prices.
- PMA sees condo sales increasing over the next year when first time buyers return to market. 

What exactly does this mean for those looking to buy in Ottawa?

Donald Trump is famous for saying you make money in the buy, not the sell. During the meltdown in the USA, Warren Buffett was advising to buy residential real estate before prices went back up. Over the next year or so, CMHC along with other analysts, are expecting the market to continue to soften, and then start to rise again. If you are in the market to buy, there is no better feeling then knowing the prices are going to lower (allowing you to buy low), and then rise. Obviously, you want to take your time and find the perfect place, at the best price, that suits you and your future. *NOTE* Plan on holding your property for at least three years, (preferably five), other wise the costs will outweigh your benefits. So think hard and long about your future or if uncertain, at least look at units that can cover the costs by renting it out. This also means the style of property. Are you dating? Chances are that 500sqft unit wont work for the future couple. Want a dog or kid? same thing. Think ahead and save yourself down the road.

What exactly does this mean for those looking to sell in Ottawa?

Certainly not great if you purchased your condo since 2009 and are looking to sell in the next year or two. You have more competition, and harder pricing. You will need to make your property stand out among the rest, and be willing to work with a buyer for a sale. ***Chances are, you have/will never heard/hear an agent say this but....*** if you can hold out, do it. Wait it out. This is the opposite of what we are "supposed" to say, but this is your largest investment - treat it as such. While you wait, the mortgage is getting paid down, and you will have more room later on. THE FLIP SIDE of this, if you need to sell, take the hit now (hopefully as small as possible), and find a great deal that will have a better return. 

What does this mean for those who are just checking in, with no immediate plans to buy or sell?

Don't panic. Everything goes up and down, and while we have seen a slow but constant increase, corrections are due to happen. Re-evaluate your life plan and see how your living situation will fit in the property over the next four or five years. Then try and plan accordingly. 

Do you want to chat about planing to buy? Or make a plan to reduce the hit you will take when selling? I would love to help you out, click the button below.

Matt Richling Ottawa Condos For Sale.jpg

Written by Matt Richling

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

Pretoria Ave - Interview with Andrew Reeves

We spoke with Andrew Reeves, the senior Architect at Linebox Studio about their work at 124 Pretoria Ave. Andrew walked through what inspired the design, and how the process was different than normal. This change of approach is what allowed them to push the boundaries with the space and end up such good balance in the design. 

For more information on 124 Pretoria, and for the full experience, visit the website at PretoriaAve.com.
 

Are you looking to sell and want your home's storey told? Let's talk...
 


Lifestyle Photoshoot - Edgecliffe Avenue

Ottawa Lifestyle Photoshoot Home

Selling a home in Ottawa is more than just sqft and number of bedrooms. It comes down to feelings, emotions, and the future lifestyle for the buyer. While the buyer is looking at numbers and prices, they are really searching for a certain lifestyle that they do not have now. A large kitchen to cook and entertain in, or bathroom with a tub that lets them relax, or even as simple as a space they can see their future kids running around. Sell the lifestyle of the home or condo that the new buyer will have, rather than just selling by price and upgrades. 

Anyone can put a home on the MLS, but pushing top dollar for your home or condo can only be done with experience. Thinking of selling? I would love to chat more.

Check out more photos and all of the information of the home 1487 Edgecliffe Avenue.

Canadian Military Relocation Policy Changes!

Photo cred - Jennifer Molleson

Photo cred - Jennifer Molleson

After a number of local high-profile news stories that showed same-city moves with very high expenses, a change has been announced for the Canadian Military Relocation Policy.

The federal government will no longer cover moving costs for retiring members who are relocating within a 40km radius. This change will align the IPR policy with those of the other federal departments and agencies. The Department of National Defence said they will make "compassionate exceptions for medical reasons and extenuating personal circumstances".

The policy was originally designed to allow soldiers and their families to expense on final move when they retire so they can choose where they will live. Having multiple family members in the Canadian military, I understand how difficult in can be to find the perfect house on a HHT (house hunting trip), especially if your spouse is unable to make the trip as well. 

If you have been posted to Ottawa, and are getting prepared for your house hunting trip, I would love to help. Click the button below to have me contact you directly.


Matt Richling Closeup.jpg

Written by Matt Richling.

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home or condo that fits their lifestyle. Having helped numerous military families and with immediate family in the Canadian military, Matt understands what you need and what you are looking for when you are posted in or out of Ottawa.

Selling: Millennials Are Here, And Looking To Buy Your Condo

This is an Ad for SOHO, which targeted Millennials. Offering a free lease of a brand new Mercedes CLA with purchase of select units.

This is an Ad for SOHO, which targeted Millennials. Offering a free lease of a brand new Mercedes CLA with purchase of select units.

When you sit down and prepare to sell your Ottawa condo, knowing who your target market is, will help you stand out and get results. Millennials, like baby boomers or Gen X, don't have a single definition, but the are typically considered to be people born between 1980 and the late 1990's. They are addicted to technology, and are now one of the larger demographics buying real estate across North America. 

If you are not going to include or pay attention to Millennial clients, then you are cutting out a large pool of possible buyers from your condo.  So, you ask if it is just marketing hype? Should you even care?

Take a peek at these economic and real estate statistics below that indicate Millennials are ready to purchase in the coming months - and beyond.

Nearly 40% of buyers are first-timers, with Millennials making up 76 percent of the demographic.
— National Association of Realtors

Half of 25-to-34-year-olds project to account for half of first-time buyers in the next decade. (Harvard University’s Joint Center for Housing Studies

A third of homebuyers during the first quarter of 2014 were Millennials. (National Association of Realtors)

Mortgage rates should remain near their record lows through the end of the year and start of 2015. (Bankrate)

Credit standards are easing for first-time buyers, which is great news for many Millennials with low scores. (Wall Street Journal)

Home prices are expected to improve between May 2014 and May 2015, with a predicted rise of 6%. (CoreLogic)

Homebuying sentiment remains high for 94% of potential buyers, including many Millennials
— Discover

77% of Millennials are confident they’ll know how to organize personal finances in the future. (Wells Fargo)

From 2015-25, Millennials are forecast to form 24 million new households. (Harvard University’s Joint Center for Housing Studies)

Many young renters aspire to buy homes soon, as they view homeownership as more ideal than renting. (Fannie Mae)

Gen Y finances are improving: A third of Millennials are saving 6-10% of income for retirement.
— Wells Fargo

From February 2013 to December 2017, home values are forecast to improve by an average of 22%. (Zillow)

Over 80% of Millennials say they are either currently comfortable financially or will be soon. (Pew Research Center

Eight in 10 Millennials cited the recent U.S. recession as the main reason they’ve become better savers. (Wells Fargo)

Older residences, including foreclosures, are providing Gen Y'ers countless affordable home options. (National Association of Realtors)

Take advantage of this knowledge and contact me about selling your Ottawa condo. Click the button below. I would love to help you out!


Written by Matt Richling

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

When Is The Best Time Of Year To Sell My Ottawa Condo?

349 Mcleod Entrance - Central Condos

When it comes to selling, one of the most common questions I am asked, is "when is the best time to sell?" 

The best time of year would be when there is the most demand for buyers and sellers. When both buyers are looking and sellers have their condo listed for sale. This is usually the Spring, followed by the fall, which are both our busiest time of the calendar year. The spring market in 2014 started much later than usual due to the weather, but normally mid-March or mid-April, lasting till mid-July.  The fall market being mid to late August till early-mid December. It cools off over summer and the December holidays.

Keep in mind, my favourite saying in relation to selling condos is, "There is no snow in condo land." Meaning there are always buyers looking and the condo market is less affected by the weather and the seasons. Condo market starts earlier in the spring, and will go later till the holidays in December. Buyers are less likely to be dependant on families and more on their own schedules/wants.

One hidden/unknown time is always the mid-January rush, where we have the buyers who have finished holidays (or a family house that was way to small with all the family over) and can't find what they are looking for since the sellers are waiting till spring. 

That being said, there are ALWAYS properties selling and buyers looking. If you are looking on new years or Christmas day, you are a serious buyer who is in need of a home. So don't be so quick to say no if you get a showing request.

Click the button below to learn more about selling your condo here in Ottawa. I would love to help you!


Written by Matt Richling.

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home that fits their lifestyle. 

New Property Teaser Video - Edgecliffe Ave

Here is a short property teaser that we threw together for a new listing that is coming to the market.  Edgecliffe Ave., located just south of Carling and Kirkwood sits above the homes to the north which provides stunning northern views and tons of privacy. This large house was completely renovated and is move-in ready for the new owners.

Are you looking to sell and would like a similar high quality marketing product for your house?

 Fill out the form below to contact me, I would love to help!


Written by Matt Richling.

Matt is a licensed salesperson at RE/MAX Metro City Realty in Ottawa, Canada. Matt loves helping sellers and buyers find the perfect home or condo that fits their lifestyle. 

Rogers Daytime - Chat About Ottawa Real Estate and Ottawa Condos 2013

If you missed it last week, Matt was invited to Rogers Daytime to chat about the Ottawa real estate market and condo buildings.  It was a great clip about what to expect from the market this spring and how to prepare your home for selling. if you have any questions about selling your home or condo, contact Matt at 613-286-9501 or Matt@MattRichling.com

383 Cumberland Sold in 3 days!

After being listed with another agent for almost 12 months, the owner came to me out of frustration to help sell his small (532sqft) condo. Within three days of being listed, I had it sold. In this market, each property needs a custom marketing plan that will highlight the units strength and weakness for the potential buyers. When you need something sold, I am here to help.

Want to chat about selling your home? 

Front Page of the Homes and Condos in Ottawa Citizen

Location: 354 Gladstone Ave.

Features: New two-bedroom condo with stainless-steel appliances and hardwood floors. Includes parking and a storage locker.

Asking price: $339,900

Selling price: $335,000

Days on market: 29

Word from the sales rep: “The value for money is amazing, especially with parking and locker included,” says Matt Richling, condo sales rep at RE/MAX Metro City. “This brand-new unit will be a great investment when time comes to sell. Add the modern touch of concrete ceilings, floor-to-ceiling windows — it’s no wonder my client fell in love.” (Listing agent was Jurgen Fretschner, broker at Coldwell Banker First Ottawa Realty.)

What’s good about the ’hood: Steps to shopping on Bank Street and in the Glebe, close to universities in an up-and-coming area.

© Copyright (c) The Ottawa Citizen


Read more:http://www.ottawacitizen.com/business/What+they+Centretown/7238434/story.html#ixzz26winRkPG

Selling Real Estate in Ottawa Has Changed Video

I recently had a video made to help illustrate the changes in the Ottawa real estate industry in regards to selling your home. More than ever is it important to choose an agent with an online presence in social media, and one that adapts to the constantly changing market.

Quoted in the Ottawa Citizen “Condo Market Soaring” Front Page Ottawa Busines Section

I was quoted in an article in Tuesdays Ottawa Citizen, that managed to make front page of the business section. Talking about how condos are becoming uber hot in Ottawa. Now with 1 in every 4 homes sold being a condo, Isnt it about time to find someone who focuses on downtown condos to help you sell? 

Condo market soaring: report
Prices a hit with younger buyers

By Derek Abma, with files from Hugh Paterson, Citizen, Postmedia News November 2, 2010

Condominiums are a hot sector of the Canadian real estate market, particularly for first-time homebuyers spooked by high prices, says a report released Monday.

Re/Max says affordability, lifestyle, investment opportunities and urban renewal efforts are among the reasons condo sales have spiked over the last year in some Canadian markets.

“As one of few affordable housing options available to first-time buyers, the concept is poised for dramatic growth in years to come,” said Michael Polzler, executive vice-president for Re/Max’s Ontario-Atlantic Canada operations.

Re/Max said condo sales in Ottawa are up 11.9 per cent to 2,799 units year-to-date, as of September, and now represent one out of every four homes sold. The average price for Ottawa condos has risen 12.9 per cent to $252,641 in the last year, still more than $100,000 cheaper than the average price of $366,587 for a single-family home, which increased in value 8.2 per cent.

The greatest activity continues to be in condo sales in the $200,000 range in Ottawa, Barrie and London, but condo sales at prices in excess of $450,000 in Ottawa have jumped 72 per cent compared with last year. Condo sales in the greater Toronto area were up 10.4 per cent year to date, representing one of every three home purchases.

“The lifestyle has also gained a foothold with younger, hipper audiences as the definition of home ownership evolves with the changing demographic,” Polzler said. “Dreams of the small home with a white picket fence are being replaced by the funky loft apartment in proximity to shops, restaurants and entertainment.”

In Ottawa, “condo sales have come of age,” said Geoff McGowan, broker of record at Re/Max Affiliates Realty Ltd. in Ottawa.

“For the longest time we didn’t have the uptake on condos, unusual for a city this size. But things have changed now.

“Ottawa is the blue-chip stock of North American real estate. It’s the most affordable of any major city,” said McGowan.

He added that the stable employment of the public sector helps to guard against downturns.

He cautioned, however, not to expect condo price or sales increases forever.

“I see the market returning to sanity.”

While the Re/Max report focused specifically on Ontario and Eastern Canada, Gregory Klump, chief economist for the Canadian Real Estate Association, said condo sales are becoming a bigger share of more expensive housing markets across the country, such as Toronto and Vancouver.

“(Condos) have been accounting for a greater percentage over time of all sales activity,” Klump said. “Condo units are an affordable alternative to single-detached home ownership.”

The Re/Max report said other factors driving the surging condo market include urban redevelopment that favours intensification over urban sprawl, empty nesters seeking low-maintenance retirement properties and investors hoping to sell when prices appreciate, the report said.

Re/Max said the “vast majority” of newly built condominiums in Toronto are purchased by long-term investors from Asia and the Middle East, who will often rent them out until they find their desired sales price.

The same is happening in Ottawa, but from investors closer to home.

“We’re seeing a huge surge in condos being bought for investment purposes,” said Matt Richling, of Re/Max Metro City in Ottawa.

“A lot of the investors are from Toronto.”
© Copyright (c) The Ottawa Citizen